The TextMagic Alternative — SMS at Just 3¢
TextMagic charges a flat 7¢ per SMS in Australia — more than double Texto's 3¢. They're based in Estonia with no volume discounts at all.
About TextMagic
TextMagic is an Estonian company that provides SMS services in over 200 countries. They're listed on the London Stock Exchange's AIM market and target small businesses with a simple web-based platform. TextMagic charges a flat 7¢ per SMS in Australia with no volume discounts, making them one of the more expensive options for domestic messaging.
TextMagic Pricing vs Texto
Here's what you'd actually pay at different volumes. No tricks, no hidden tiers.
| Messages | Texto (3¢) | TextMagic (~7¢ flat) | You save |
|---|---|---|---|
| 500 | $15.00 | $35.00 | $20.00 (57%) |
| 1,000 | $30.00 | $70.00 | $40.00 (57%) |
| 5,000 | $150.00 | $350.00 | $200.00 (57%) |
| 10,000 | $300.00 | $700.00 | $400.00 (57%) |
| 50,000 | $1,500.00 | $3,500.00 | $2000.00 (57%) |
Plus $15/month for a dedicated Texto number. TextMagic pricing sourced from publicly available data.
Why choose Texto over TextMagic
- 57% cheaper — 3¢ vs TextMagic's 7¢ at every volume
- Australian owned with local support and understanding of the AU market
- MCP server for AI agents — TextMagic has no equivalent
- Automatic 90-day data deletion — once messages are no longer needed for replies and reporting, your customer data is removed, reducing your exposure if a platform is ever breached
Where TextMagic might suit you
- Simple web interface that's easy to use for non-technical users
- Supports SMS to 200+ countries if you need international messaging
What you actually need
Both platforms send SMS. But here's where they differ.
Using AI to get work done?
Texto's got an MCP server — plug it into your AI agents and automate SMS without writing integration code. TextMagic doesn't have one.
If you're building with AI tools like Claude, Cursor, or your own agents, Texto's the platform built for that.
Aussie owned and operated
Texto's built and run right here in Australia. TextMagic is owned by TextMagic AS, based in Estonia. No overseas head office, no currency conversion dramas.
The verdict
TextMagic is straightforward but expensive. At 7¢ per SMS with no volume discounts, you're paying more than double what Texto charges. Unless you specifically need their international coverage, there's no reason to pay that premium for Australian messaging.
Frequently asked questions
Already got credits with TextMagic?
We might be able to sort that out for you.
Other SMS provider comparisons
Start sending at 3¢
No contracts. No volume tricks. Just 3¢ per SMS, from your very first message.
Get Started FreeTexto has no affiliation with TextMagic or TextMagic AS. All pricing information on this page is sourced from publicly available data and may change without notice. Last reviewed March 2026.