The Sinch MessageMedia Alternative — SMS at Just 3¢
MessageMedia charges anywhere from 6¢ to 9¢ per SMS, plus a monthly fee. Texto's 3¢ flat rate means you could save over 50% on every send.
About Sinch MessageMedia
MessageMedia started as an Australian SMS provider and was one of the most popular business texting platforms in the country. In 2021, they were acquired by Swedish CPaaS giant Sinch AB for over $1.3 billion. They now operate as Sinch MessageMedia and primarily target mid-market and enterprise customers with tiered pricing and annual contracts.
Sinch MessageMedia Pricing vs Texto
Here's what you'd actually pay at different volumes. No tricks, no hidden tiers.
| Messages | Texto (3¢) | Sinch MessageMedia (~6–9¢) | You save |
|---|---|---|---|
| 500 | $15.00 | $45.00 | $30.00 (67%) |
| 1,000 | $30.00 | $85.00 | $55.00 (65%) |
| 5,000 | $150.00 | $375.00 | $225.00 (60%) |
| 10,000 | $300.00 | $650.00 | $350.00 (54%) |
| 50,000 | $1,500.00 | $3,000.00 | $1500.00 (50%) |
Plus $15/month for a dedicated Texto number. Sinch MessageMedia pricing sourced from publicly available data.
Watch out for the volume trick
MessageMedia's pricing starts high and only drops if you commit to enterprise-level volumes. Plus there's a monthly platform fee on top. Texto's 3¢ is what you pay from your very first message.
Building SMS into a SaaS product or running an agency?
Texto comes with full multi-account capability built in. Create a sub-account for every customer or client, each with its own contacts, opt-out list, API keys and delivery reporting. Allocate credits to each account, draw from the parent balance, or recall unused credits at any time, all from one invoice at the parent level.
It is completely self service. Sign up, switch account hierarchy on in your settings, and start creating and managing sub-accounts straight away, through the web app or the API. No sales call, no waiting, no approval step.
See how account hierarchy worksWhy choose Texto over Sinch MessageMedia
- Save 50–67% compared to MessageMedia's standard rates at every volume tier
- No monthly platform fee — MessageMedia charges one on top of per-message costs
- MCP server for AI agent integration — something MessageMedia doesn't offer
- Texto's founding team has 20 years in the SMS industry — having built, operated, and sold competitor platforms since MessageMedia's early days
- Automatic 90-day data deletion — once messages are no longer needed for replies and reporting, your customer data is removed, reducing your exposure if a platform is ever breached
Where Sinch MessageMedia might suit you
- Established brand with a large existing customer base in Australia
- Offers additional channels like MMS, WhatsApp, and email alongside SMS
What you actually need
Both platforms send SMS. But here's where they differ.
Using AI to get work done?
Texto's got an MCP server — plug it into your AI agents and automate SMS without writing integration code. Sinch MessageMedia doesn't have one.
If you're building with AI tools like Claude, Cursor, or your own agents, Texto's the platform built for that.
Aussie owned and operated
Texto's built and run right here in Australia. Sinch MessageMedia is owned by Sinch AB, based in Sweden. No overseas head office, no currency conversion dramas.
The verdict
MessageMedia was once the go-to for Aussie business SMS, but since the Sinch acquisition, you're paying enterprise prices with overseas ownership. If you want simple, affordable SMS with local support and no contracts, Texto is the better choice for most Australian businesses.
Frequently asked questions
Already got credits with Sinch MessageMedia?
We might be able to sort that out for you.
Other SMS provider comparisons
Start sending at 3¢
No contracts. No volume tricks. Just 3¢ per SMS, from your very first message.
Get Started FreeTexto has no affiliation with Sinch MessageMedia or Sinch AB. All pricing information on this page is sourced from publicly available data and may change without notice. Last reviewed March 2026.