The ClickSend Alternative — SMS at Just 3¢
ClickSend's rates start at nearly 10¢ per SMS and barely budge even at high volumes. Texto's flat 3¢ means you're saving from message one.
About ClickSend
ClickSend was founded in Perth, Australia and built a reputation as a multi-channel messaging platform offering SMS, email, fax, and letters. In 2023, they were acquired by Sinch AB — the same Swedish company that owns MessageMedia. ClickSend positions itself as a developer-friendly API platform with pay-as-you-go pricing, though their rates are among the highest in the Australian market.
ClickSend Pricing vs Texto
Here's what you'd actually pay at different volumes. No tricks, no hidden tiers.
| Messages | Texto (3¢) | ClickSend (~6.4–9.7¢) | You save |
|---|---|---|---|
| 500 | $15.00 | $48.50 | $33.50 (69%) |
| 1,000 | $30.00 | $87.00 | $57.00 (66%) |
| 5,000 | $150.00 | $355.00 | $205.00 (58%) |
| 10,000 | $300.00 | $640.00 | $340.00 (53%) |
| 50,000 | $1,500.00 | $3,200.00 | $1700.00 (53%) |
Plus $15/month for a dedicated Texto number. ClickSend pricing sourced from publicly available data.
Watch out for the volume trick
ClickSend charges 2 to 3 times more than Texto at every single volume tier. Even at their cheapest, you're still paying over double.
Building SMS into a SaaS product or running an agency?
Texto comes with full multi-account capability built in. Create a sub-account for every customer or client, each with its own contacts, opt-out list, API keys and delivery reporting. Allocate credits to each account, draw from the parent balance, or recall unused credits at any time, all from one invoice at the parent level.
It is completely self service. Sign up, switch account hierarchy on in your settings, and start creating and managing sub-accounts straight away, through the web app or the API. No sales call, no waiting, no approval step.
See how account hierarchy worksWhy choose Texto over ClickSend
- Pay less than half what ClickSend charges — even at their cheapest tier
- Aussie owned and operated, unlike ClickSend's Swedish parent company
- Simpler pricing with no volume tiers to navigate
- Texto's founding team brings 20 years of SMS industry experience — having built, operated, and sold several competitor platforms
- Automatic 90-day data deletion — once messages are no longer needed for replies and reporting, your customer data is removed, reducing your exposure if a platform is ever breached
Where ClickSend might suit you
- Multi-channel platform that also handles email, fax, and postal letters
- Well-documented API with SDKs in multiple programming languages
What you actually need
Both platforms send SMS. But here's where they differ.
Using AI to get work done?
Texto's got an MCP server — plug it into your AI agents and automate SMS without writing integration code. ClickSend doesn't have one.
If you're building with AI tools like Claude, Cursor, or your own agents, Texto's the platform built for that.
Aussie owned and operated
Texto's built and run right here in Australia. ClickSend is owned by Sinch AB, based in Sweden. No overseas head office, no currency conversion dramas.
The verdict
ClickSend is a capable multi-channel platform, but if SMS is what you need, you're paying 2–3x more than you should. Texto's flat 3¢ rate and Australian ownership make it the smarter choice for businesses that just want to send texts affordably.
Frequently asked questions
Already got credits with ClickSend?
We might be able to sort that out for you.
Other SMS provider comparisons
Start sending at 3¢
No contracts. No volume tricks. Just 3¢ per SMS, from your very first message.
Get Started FreeTexto has no affiliation with ClickSend or Sinch AB. All pricing information on this page is sourced from publicly available data and may change without notice. Last reviewed March 2026.