The SMS Broadcast Alternative — SMS at Just 3¢
SMS Broadcast's pricing ranges from 4¢ to 7¢ depending on how many messages you commit to. Texto keeps it simple — 3¢ per message, always.
About SMS Broadcast
SMS Broadcast is another Australian SMS brand that's been absorbed into the Sinch empire. Originally a straightforward bulk SMS service targeting Australian businesses, it was acquired by Sinch AB alongside MessageMedia. SMS Broadcast focuses on simplicity — bulk sends, contact management, and basic reporting — but their tiered pricing structure makes small senders subsidise the big ones.
SMS Broadcast Pricing vs Texto
Here's what you'd actually pay at different volumes. No tricks, no hidden tiers.
| Messages | Texto (3¢) | SMS Broadcast (~4.2–7¢) | You save |
|---|---|---|---|
| 500 | $15.00 | $35.00 | $20.00 (57%) |
| 1,000 | $30.00 | $65.00 | $35.00 (54%) |
| 5,000 | $150.00 | $275.00 | $125.00 (45%) |
| 10,000 | $300.00 | $470.00 | $170.00 (36%) |
| 50,000 | $1,500.00 | $2,100.00 | $600.00 (29%) |
Plus $15/month for a dedicated Texto number. SMS Broadcast pricing sourced from publicly available data.
Watch out for the volume trick
SMS Broadcast's tiered pricing punishes smaller senders. You'll pay 7¢ at low volumes. Even at their cheapest tier, Texto's still more affordable.
Why choose Texto over SMS Broadcast
- Cheaper at every volume tier — even SMS Broadcast's best rate (4.2¢) is 40% more than Texto
- Australian owned, unlike SMS Broadcast's Swedish parent company Sinch
- Modern features like MCP server for AI agents that SMS Broadcast lacks
- Texto's founding team brings 20 years of SMS industry experience — having built, operated, and sold several competitor platforms
- Automatic 90-day data deletion — once messages are no longer needed for replies and reporting, your customer data is removed, reducing your exposure if a platform is ever breached
Where SMS Broadcast might suit you
- Simple, no-frills interface that's easy to learn for basic bulk sending
- Part of the Sinch network, which may offer carrier-level reliability
What you actually need
Both platforms send SMS. But here's where they differ.
Using AI to get work done?
Texto's got an MCP server — plug it into your AI agents and automate SMS without writing integration code. SMS Broadcast doesn't have one.
If you're building with AI tools like Claude, Cursor, or your own agents, Texto's the platform built for that.
Aussie owned and operated
Texto's built and run right here in Australia. SMS Broadcast is owned by Sinch AB, based in Sweden. No overseas head office, no currency conversion dramas.
The verdict
SMS Broadcast is a simple bulk SMS tool, but it's now Swedish-owned and charges 40–130% more than Texto depending on your volume. For most Aussie businesses, Texto offers better value with more modern features.
Frequently asked questions
Already got credits with SMS Broadcast?
We might be able to sort that out for you.
Other SMS provider comparisons
Start sending at 3¢
No contracts. No volume tricks. Just 3¢ per SMS, from your very first message.
Get Started FreeTexto has no affiliation with SMS Broadcast or Sinch AB. All pricing information on this page is sourced from publicly available data and may change without notice. Last reviewed March 2026.