The Esendex Alternative — SMS at Just 3¢
Esendex charges 8¢ to 12¢ per SMS in Australia — up to 4x more than Texto's 3¢. They're a UK company with enterprise pricing that doesn't make sense for most Aussie businesses.
About Esendex
Esendex is a UK-based business messaging company owned by Commify Group. They've been around since 2001 and primarily target enterprise customers with high-touch sales processes and annual contracts. Their Australian SMS pricing is among the highest in the market at 8–12¢ per message, reflecting their enterprise-focused approach where pricing is often negotiated rather than transparent.
Esendex Pricing vs Texto
Here's what you'd actually pay at different volumes. No tricks, no hidden tiers.
| Messages | Texto (3¢) | Esendex (~8–12¢) | You save |
|---|---|---|---|
| 500 | $15.00 | $59.50 | $44.50 (75%) |
| 1,000 | $30.00 | $119.00 | $89.00 (75%) |
| 5,000 | $150.00 | $400.00 | $250.00 (63%) |
| 10,000 | $300.00 | $800.00 | $500.00 (63%) |
| 50,000 | $1,500.00 | $4,000.00 | $2500.00 (63%) |
Plus $15/month for a dedicated Texto number. Esendex pricing sourced from publicly available data.
Why choose Texto over Esendex
- 60–75% cheaper — Texto's 3¢ vs Esendex's 8–12¢ is a massive saving
- Transparent pricing with no sales calls required
- Australian owned and operated, with local support
- Texto's founding team brings 20 years of SMS industry experience — having built, operated, and sold several competitor platforms since Esendex's early days
- Automatic 90-day data deletion — once messages are no longer needed for replies and reporting, your customer data is removed, reducing your exposure if a platform is ever breached
Where Esendex might suit you
- Enterprise-grade platform with dedicated account management for large organisations
- Offers rich messaging features like interactive SMS and payment links
What you actually need
Both platforms send SMS. But here's where they differ.
Using AI to get work done?
Texto has an MCP server for connecting AI agents to SMS workflows. See the setup guide for supported tools.
If you're building with AI tools like Claude, Cursor, or your own agents, Texto's the platform built for that.
Aussie owned and operated
Texto's built and run right here in Australia. Esendex is owned by Commify Group, based in United Kingdom. No overseas head office, no currency conversion dramas.
The verdict
Esendex is built for enterprises that need hand-holding and are willing to pay for it. At 8–12¢ per SMS, they're 3–4x more expensive than Texto. For any Australian business that values transparency and affordability, Texto is the obvious choice.
Frequently asked questions
Already got credits with Esendex?
We might be able to sort that out for you.
Other SMS provider comparisons
Start sending at 3¢
No contracts. No volume tricks. Just 3¢ per SMS, from your very first message.
Get Started FreeTexto has no affiliation with Esendex or Commify Group. Pricing information may change without notice. Last reviewed March 2026.