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    Put Your Brand Name on Every SMS

    Register a custom Sender ID so your business name appears instead of a phone number. We're an ACMA approved message provider — we handle the registration for free, it's just part of the service.

    Why Use a Sender ID?

    A custom Sender ID puts your brand front and centre on every message you send.

    Instant brand recognition

    Your business name appears as the sender — not a random number. Recipients know exactly who the message is from before they even open it.

    Professional appearance

    Sender IDs look polished for transactional messages, alerts, and notifications. Perfect for businesses that want a clean, branded experience.

    No number needed

    Ideal for one-way communications like delivery updates, OTPs, and announcements. No need to purchase or manage a phone number.

    Free registration

    We handle the ACMA Sender ID Register paperwork at no charge — it's just part of the service. No hidden fees, no extra cost.

    Sender ID vs Dedicated Number — Choose What's Right for You

    Both are great options. Here's how they differ.

    FeatureSender IDDedicated Number
    Brand recognition
    Your business name in SMS header
    Customers save your number with your name
    Receive replies
    Not available
    Yes — full two-way conversations
    Opt-out management
    Managed separately
    Automatic STOP processing
    ACMA registration
    Required — we handle it for free
    No registration needed
    Customers can text you
    Not available
    Yes — anytime
    Cost
    Free registration + 3¢/SMS
    $15/month + 3¢/SMS
    Best for
    Notifications, alerts, OTPs
    Two-way conversations, marketing

    How to Register Your Sender ID

    Six simple steps — we handle the hard part for you.

    Step 1

    Sign up

    Create your free Texto account — no credit card required, takes 30 seconds.

    Step 2

    Open Sender ID

    Navigate to the Sender ID page in your dashboard.

    Step 3

    Fill in the form

    Enter your desired Sender ID (2–11 characters), ABN (auto-verified), business name, contact details, and use case.

    Step 4

    We review & submit

    We check your application and forward it to ACMA on your behalf.

    Step 5

    ACMA verifies

    ACMA emails your nominated contact address to verify the registration. This typically takes 5–10 business days.

    Step 6

    Go live

    Your Sender ID appears in your dashboard, ready to use. Start sending branded messages immediately.

    Perfect For

    Sender IDs shine when your messages are informational and your brand needs to stand out.

    Delivery notifications

    Keep customers informed with branded dispatch and delivery updates. Your business name builds trust at every touchpoint.

    Appointment reminders

    Send professional reminders from your brand name. Patients and clients instantly recognise who the message is from.

    Account alerts & OTPs

    Deliver security codes and account notifications with your brand front and centre. No confusion about who's sending them.

    Marketing announcements

    Broadcast promotions and product launches from a recognisable sender. Stand out in your customers' inbox.

    Need Two-Way Messaging Too?

    Pair your Sender ID with a dedicated Australian number for replies and automatic opt-out processing — just $15/month. Many businesses use both side by side.

    Frequently Asked Questions

    Register Your Sender ID Today — It's Free

    Sign up, fill in the form, and we'll handle the ACMA registration for you. No fees, no paperwork headaches — just your brand name on every message.

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