The Shopify SMS marketing app built for Aussie stores. Send order updates, shipping alerts, abandoned cart recovery and SMS marketing campaigns from your Shopify store — with two-way consent sync, for 3¢ per message.
5 free credits on signup. No credit card required.
Shopify SMS integration connects your store to a text-messaging platform so you can automatically send transactional and marketing texts to customers — order confirmations, shipping updates, abandoned cart reminders and promotions — without copy-pasting numbers or stitching scripts together.
It works because SMS is the highest-attention channel left. Around 98% of text messages get opened, and most are read within three minutes of arriving. Email open rates sit closer to 20%, with click-through usually under 3%. For a Shopify store, that gap is the difference between a recovered cart and a refund chase.
Texto's Shopify SMS app is built specifically for Australian merchants. It installs directly from the Shopify App Store, syncs customers with consent intact, and routes every message through AU-based infrastructure for 3¢ a pop — whether you're firing transactional alerts or running full Shopify SMS marketing campaigns.
Four reasons merchants switch on Texto in the first week.
SMS reaches customers in minutes, not hours. Abandoned cart texts consistently recover more revenue than email reminders sitting unread in promo folders.
Proactive order and shipping texts mean fewer support emails. Customers feel looked after without you lifting a finger.
98% of SMS messages get opened, most within 3 minutes. No spam folders, no algorithm — just a direct line to the customer.
Australian sender IDs, on-shore AWS Sydney hosting, AUD pricing at 3¢ per SMS. No US-first quirks, no offshore data routing.
Copy these, swap the merge tags for your own, and you're live.
"Hi {first_name}, thanks for your order #{order_number} from {shop_name}! We'll text you tracking as soon as it ships."
Sent the moment the order is placed.
"Good news {first_name} — order #{order_number} is on the way with {carrier}. Track it: {tracking_url}"
Fires automatically on Shopify fulfilment.
"{first_name}, you left something behind at {shop_name}. Finish your order with 10% off — code CART10: {checkout_url}"
Sent 1–2 hours after checkout is abandoned.
"{first_name}, {product_name} is back in stock at {shop_name}. Grab one before it sells out: {product_url}"
Trigger from a Shopify tag or app.
"Hey {first_name}, hope you're loving your order from {shop_name}! Mind leaving a quick review? {review_url}"
Sent 7–14 days after delivery.
"VIPs only {first_name} — early access to our new drop opens at 7pm AEST tonight: {collection_url}"
Segment by tag, total spend or order count.
Built for merchants who care about consent and clean data.
Bulk import your Shopify customers or let the continuous webhook sync keep them flowing in. Either way, Texto reads sms_marketing_consent from Shopify so only consented customers receive marketing SMS.
When a customer replies STOP, Texto pushes that opt-out straight back to Shopify and unsubscribes them. They're suppressed in both platforms, so a Shopify flow can never accidentally re-message them.
Order created, order fulfilled, checkout abandoned — pick the events you want to text on. Customise the template per event with merge tags like {first_name}, {order_number} and {tracking_url}.
Turn on the "include non-consented contacts" option and Texto loads those numbers directly into the optout list — keeping a permanent suppression record so they're never accidentally texted.
Texto is a purpose-built Shopify SMS marketing app — free to install from the Shopify App Store, no monthly subscription, no per-contact pricing. You pay 3¢ per SMS and nothing else. New accounts get 5 free credits to send your first messages.
Unlike the international SMS marketing apps in the Shopify ecosystem, Texto is Aussie-owned, AU-hosted (AWS Sydney) and uses Australian sender IDs by default. Your customers see a familiar number, your data never leaves the country, and your compliance with the Spam Act 2003 and ACMA rules is handled in-app.
Whether you're a Shopify Basic store sending your first abandoned cart text or a Shopify Plus merchant running weekly SMS marketing campaigns to tens of thousands of customers, the app scales with you. Two-way consent sync, segmentation by Shopify tags or order history, merge-tag templates and a built-in link shortener with click tracking — all included.
The Shopify SMS marketing campaigns that consistently move revenue for Aussie merchants — and how Texto handles each one.
The single highest-ROI SMS campaign for any Shopify store. Texto fires automatically 1–2 hours after a customer abandons their checkout, with a merge-tagged message that includes their name, the checkout URL and an optional discount code. Recovery rates of 15–25% are common — far above email cart reminders that sit unread in promo folders.
Drop a new collection or run a 24-hour flash sale and your SMS list will see it within minutes. Segment by Shopify customer tag, total spend or last-order date so you're texting the right people. Schedule sends inside the 9am–7pm AEST window and Texto's link shortener tracks every click back to revenue.
Trigger a back-in-stock alert the moment Shopify inventory ticks back above zero. Send a post-purchase review request 7–14 days after delivery. Run a win-back campaign to customers who haven't ordered in 90 days. Each one runs as a saved campaign template you can clone and tweak in seconds.
No code. No Zapier. Just install and authorise.
Install the Texto app from the Shopify App Store
Create your free Texto account (5 credits included)
Authorise the connection — Texto reads your customers and respects sms_marketing_consent.
Choose your triggers: order confirmation, shipping update, abandoned cart, back-in-stock.
Customise each template with merge tags and your store's voice.
Send a test order to your own number to confirm everything looks right.
You're live. SMS sends automatically for every matching Shopify event.
Sending marketing SMS in Australia is regulated by the Spam Act 2003 and enforced by ACMA. The rules are simple, and Texto's Shopify integration handles most of them for you:
sms_marketing_consent set to subscribed.See our data privacy policy for how customer data is stored (AWS Sydney, 90-day retention) and our sender ID guide for the ACMA registration steps.
The hardest part isn't sending — it's getting opted-in subscribers in the first place. The good news: Shopify gives you a few easy levers.
SMS doesn't replace email — it earns the moments that matter most.
| Metric | SMS | |
|---|---|---|
| Open rate | ~98% | ~20% |
| Click-through rate | 19–35% | 2–3% |
| Time to open | ~3 minutes | ~6 hours |
| Deliverability | No spam folder | Promo tab / spam risk |
The app is free to install from the Shopify App Store. You only pay for messages sent — 3¢ per SMS in Australia, no monthly fees, no contracts. A dedicated number is optional at $15/month. New accounts get 5 free credits to test with.
Texto is built for Australian businesses sending to Australian mobile numbers. All infrastructure runs in AWS Sydney and we hold a TIO membership. International sending isn't our focus — if your customer base is mostly AU, you're in the right place.
When a customer replies STOP (or any standard opt-out keyword) to a Texto SMS, Texto automatically pushes that unsubscribe back to Shopify and sets their sms_marketing_consent to not subscribed. They're suppressed in both systems — you won't accidentally re-message them from a Shopify flow either.
Yes. Bulk imports and the continuous webhook sync both read sms_marketing_consent from Shopify and only send marketing messages to consented customers. If you enable the option to include non-consented contacts, those numbers are added straight into Texto's optout list so they're never accidentally messaged.
Fully. Every template supports merge tags like {first_name}, {order_number}, {tracking_url}, {checkout_url}, {shop_name} and more. Write in your own voice, add a coupon, link to a shortlink — it's your message.
100% in AWS Sydney. Messages are retained for 90 days then purged. We don't route data offshore. See our privacy page for the full detail.
By default you'll send from your own mobile number once you've verified it by confirming a code you receive via SMS. You can upgrade to a Dedicated Number ($15/month) so replies come back to you, or register a custom alphanumeric Sender ID like your store name — handled through ACMA's process.
It complements them. Shopify's built-in SMS is limited to a few transactional events through Shopify's own carrier. Texto gives you full control over templates, marketing broadcasts, abandoned cart, back-in-stock and two-way replies — at 3¢ per message with AU sender IDs.
No. Install the Texto app from the Shopify App Store and you're connected. Zapier is only needed if you want to wire up additional apps Texto doesn't natively support.
Yes. Texto pulls your Shopify customer list directly — respecting consent state — and keeps it in sync via webhooks as customers are added or updated in Shopify.
More resources for getting SMS right.
Send personalised SMS campaigns to thousands of customers in minutes.
Read moreThe complete playbook for SMS marketing in Australia — compliance, timing, templates.
Read moreSend a text without logging in. Just email a number — done.
Read moreHow customer data is stored, retained and protected. AWS Sydney only.
Read moreAlready on Klaviyo for email? Add SMS to your Klaviyo segments.
Read moreRunning WooCommerce instead of Shopify? Same SMS power, different platform.
Read moreInstall the Shopify SMS marketing app, connect your store, send your first SMS in minutes. 3¢ per message. No contracts.