White-Label SMS for Agencies

    Manage SMS for every client from one parent account. Each client sits in their own sub-account with their own sender ID, contacts and opt-out list — while you allocate credits, cap usage and report across the whole book. Buy at 3¢ and set your own client pricing.

    No per-account fee · Your margin, your pricing · Australian infrastructure

    White-label SMS lets an agency send text messages on behalf of its clients under each client's own brand, while the agency controls billing and access centrally. With Texto, an agency holds one parent account and creates a sub-account per client, each with its own sender ID, contact list, opt-out list and message history. The agency allocates credits, sets volume limits, works inside any client account, and reports per client or across every client at once — buying at a flat 3¢ per SMS to Australian numbers and setting its own client pricing.

    Run every client from one place

    Clean separation for your clients, one control panel for you.

    One client, one account

    Every client gets their own sub-account with separate contacts, campaigns, conversations, opt-out list and message history. No cross-contamination, no accidental sends to the wrong list.

    Allocate and recall credits

    Move credits from your parent balance into a client's account when they top up, and pull unused credits back when a retainer ends.

    Or let them draw from you

    Prefer to run everything on one balance? Sub-accounts can deduct straight from the parent's credits, so you buy in bulk and bill clients however your agreements work.

    Cap client usage

    Set volume limits per sub-account so a client's campaign can never spend more than you've agreed.

    Their sender ID, their brand

    Each client sends under their own registered business name or dedicated number. Recipients see the client's brand, not yours and not Texto's.

    Work inside any client account

    Log into any client sub-account from your parent account switcher to build a campaign, check replies or fix a list — without being invited as a user each time.

    How the structure works

    Your agency account sits on top. Each client sits underneath, fully walled off from every other client.

    Your agency account
    Client A
    Client B
    Client C

    The same structure is explained in more detail on account hierarchy, and every part of it can be driven programmatically from the REST API.

    Why agencies choose Texto

    Buy at 3¢, price at whatever you like

    Texto bills you a flat 3¢ per SMS to Australian numbers, dropping further on volume packages. What you charge your clients is entirely your call, and the margin is yours.

    Report per client or across the book

    Pull message volume, delivery and failure counts, credits consumed, inbound replies and opt-outs for a single client, or a group-wide view with per-client rows and a grand total.

    Compliance handled per account

    STOP replies and one-tap opt-out links are processed automatically inside each client's own account, so one client's unsubscribes never leak into another's list.

    No per-account fee

    Sub-accounts cost nothing to create and nothing to hold. You pay for messages sent and any dedicated numbers you assign, and nothing else.

    Every client account is a full Texto account

    Client sub-accounts aren't limited versions. Whether you run the campaigns or hand the login to the client's marketing team, the whole platform is there.

    • Bulk campaigns up to 50,000 recipients
    • CSV contact import and groups
    • Two-way inbox on a dedicated number
    • Keyword automations on inbound SMS
    • Automatic STOP handling and opt-out links
    • Link shortening and click tracking
    • Free ACMA sender ID registration
    • Unlimited team members with 2FA

    Frequently Asked Questions

    Add SMS to your client services

    Start with a free account, then chat with us to switch on account hierarchy and start adding clients.