What is Click-through tracking?

    Also known as: Link shortening, SMS link tracking

    Click-through tracking replaces a link in an SMS with a short tracked URL, so the sender can see how many recipients opened it and which campaign drove the traffic.

    Shortening also saves characters, which matters when 160 of them decide the cost of the send. A long URL with campaign parameters can consume a third of a message part on its own.

    Click data is the practical measure of SMS performance. Delivery tells you the message arrived; clicks tell you it worked, and let you compare offers, send times and copy.

    Texto and Click-through tracking

    Built-in shortening with per-campaign click reporting.

    Tracked links in campaigns

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