3 character types outside the GSM standard
—Em dash×1→ becomes “-”’Right single smart quote (curly apostrophe)×1→ becomes “'”…Ellipsis×1→ becomes “...”
After converting: GSM-7, 72 characters, 1 segment
Your message, non-standard characters highlighted
Hi Sarah — your order’s on its way… track it here: texto.com.au/t/9fj2
Converted to GSM standard
Hi Sarah - your order's on its way... track it here: texto.com.au/t/9fj2
How SMS length works
GSM-7 — the standard alphabet
160 characters in a single message, then 153 per segment once it splits. This is what you get with plain English text, digits and ordinary punctuation.
Unicode — triggered by one character
70 characters in a single message, then 67 per segment. A single smart quote or emoji anywhere in the text pushes the whole message here, which is how a one-credit send quietly becomes three.
Frequently Asked Questions
Send it for 3¢ a message
Texto shows your segment count as you write, so you always know what a campaign costs before you hit send. 5 free credits to start, no monthly fees.